HONE
YOUR
TONE.
OWN
YOUR
AUDIENCE
From sparking conversations to sealing deals, your tone of voice is how your audience sees, trusts and remembers you. It’s not just communication. It’s your competitive edge.
WHY TONE OF VOICE MATTERS
BUILD TRUST
A clear, consistent and distinctive voice reassures clients that you’re the real deal.
STAND OUT
In a crowded market, brand personality is essential. It makes you memorable.
SIMPLIFY TECH
It helps you talk about complex products in terms that are easy to understand.
ALIGN TEAMS
It ensures sales, marketing and support teams all speak with one powerful, unified voice.
DISCOVERY WORKSHOP
This is where it all begins. Together we dive into your brand’s mission, personality, values, competitors and target audience. We’ll explore:
1: DEFINING YOUR BRAND
What’s your brand personality and energy? Is it refined and professional, warm and approachable, daring and bold, or playfully uniquely?
2: CORE VALUES
What do you stand for, and how should that shape your messaging? Your voice needs be a reflection of what drives your brand.
3: TARGET AUDIENCE
Who are you speaking to and which words genuinely connect with them? We’ll define audience needs, struggles and expectations to make sure every message hits home.
4: COMPETITIVE LANDSCAPE
What can make your business distinctive in the market? We’ll use this to ensure you stand out and your content becomes unmistakably yours.
These sessions lay the foundations for everything that follows, ensuring your tone is genuine, intentional and built to connect.
SWITCHED-ON GUIDELINES
Once the groundwork is complete, I’ll begin to build your bespoke tone of voice guide. This is more than a document. It’s a practical toolkit your entire business can use, which includes:
1: YOUR BRAND PERSONALITY
The distinct character traits that make your brand unforgettable. This is the combination of attitude, energy and essence that defines how you present your brand to the world.
2: THE BUILDING BLOCKS OF TONE
A clear set of rules for how your brand speaks and commands attention. It also defines how your voice adapts across different media, while staying true to its core.
3: YOUR WORD BANK
The must-use words and phrases that reinforce your brand, along with the language to ditch. No more guesswork, just on-brand messaging every time.
4: CONTENT EXAMPLES
See it in action, with real-world applications that bring your voice to life. These examples show your team exactly how to deliver consistency and make an impact.
This is not a one-size-fits-all approach, and there’s far too much to list here. I design your tone of voice guidelines around your team, your brand and your goals.
TRAINING & ROLLOUT
A tone of voice is only effective if your team knows how to use it. That’s why I don’t just hand over the guide, I can help you to bring it to life for everyone, with:
1: TEAM WORKSHOP
An engaging, no-fluff session to ensure everyone’s aligned and equipped to use the guidelines across all communications.
2: REAL-WORLD APPLICATIONS
Practical examples of copy, tailored to your brand, ensuring the tone feels natural in everyday communication.
3: TOOLKITS & RESOURCES
Quick reference guides, templates and copy blocks to make applying your guidelines effortless.
4: ONGOING SUPPORT
Need tweaks or a refresh to an existing tone of voice? No problem. I’m here to keep your voice on point and your brand on track.
On completion, your team will be confident, consistent and ready to communicate in ways that build trust, engagement and loyalty.
TONE OF VOICE PRICING
Let’s get to the point. This is what my tone of voice service typically costs.
The figures are indicative, because every business is different, but they do give you an idea of what to expect. No guesswork, no surprises. Just the information you need to make an informed decision.
DISCOVERY WORKSHOP &
TONE OF VOICE
DELIVERY
Everything you need to get your tone of voice up and running.
Benefits include:
£2,185
DISCOVERY WORKSHOP,
TONE OF VOICE DELIVERY,
TRAINING & ROLLOUT
Your tone of voice delivered, along with team training sessions.
Benefits include:
£2,645
WANT TO WORK TOGETHER?
Get in touch for a chat about your tone of voice, your story, and how we can make your brand impossible to ignore.